Benefits of Using a Real Estate Agent

You’ll experience a wide variety of benefits

when you hire a real estate professional.

Successfully selling a property is a

complicated exercise, and REALTORS® have

the experience, resources and contacts to

complete your sale quickly and smoothly.

 

Pricing

A REALTOR® will help you determine the

selling price of your property at a level that

accurately reflects its value in current market

conditions and will not cost you missed

opportunities.

Marketing

A REALTOR® will have many useful

suggestions on ways to improve the

marketability of your property, including

cosmetic repairs and other items that will

create a favorable impression among buyers.

Your property will enjoy a wider exposure

among buyers when you use a REALTOR®. In

addition to using flyers and organizing open

house days, a REALTOR®'s extensive contact

list of former clients, newly qualified buyers and

other industry professionals can significantly

reduce the time your property is on the market.

A REALTOR® will also allow you to tap into a

highly productive and extensive industry

network, such as a Multiple Listing Service or

other industry marketing system.

Advertising your property efficiently is another

area where a REALTOR® can play an

important role. A REALTOR®’s experience in

deciding on the most appropriate type and

frequency of advertising for your property can

be invaluable. For example, placing too many

ads can create the impression that there may

be something wrong with the property or that

the seller is desperate.

Security

Security is a major consideration when showing

your home. By using a REALTOR®, you can

rest assured that all showings will be

pre-screened and supervised.

Negotiating

When negotiating a purchase, most buyers

prefer to deal with a middleperson who is

objective, unemotional and professional.

Buyers will often feel more comfortable with a

REALTOR® than with the owner when they want

to raise issues that need resolving before

making an offer.

Monitoring, Renegotiating, Closing or

Settling

A REALTOR® will guide you through the

minefield of potential problems associated with

the appraisal, inspection and financing

process, including the often complicated

escrow instructions. In addition, your agent can

meet and instruct any specialists or

tradespeople who may be required for repairs