Benefits of Using a Real Estate Agent
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You’ll experience a wide variety of benefits
when you hire a real estate professional.
Successfully selling a property is a
complicated exercise, and REALTORS® have
the experience, resources and contacts to
complete your sale quickly and smoothly.
Pricing
A REALTOR® will help you determine the
selling price of your property at a level that
accurately reflects its value in current market
conditions and will not cost you missed
opportunities.
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Marketing
A REALTOR® will have many useful
suggestions on ways to improve the
marketability of your property, including
cosmetic repairs and other items that will
create a favorable impression among buyers.
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Your property will enjoy a wider exposure
among buyers when you use a REALTOR®. In
addition to using flyers and organizing open
house days, a REALTOR®'s extensive contact
list of former clients, newly qualified buyers and
other industry professionals can significantly
reduce the time your property is on the market.
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A REALTOR® will also allow you to tap into a
highly productive and extensive industry
network, such as a Multiple Listing Service or
other industry marketing system.
Advertising your property efficiently is another
area where a REALTOR® can play an
important role. A REALTOR®’s experience in
deciding on the most appropriate type and
frequency of advertising for your property can
be invaluable. For example, placing too many
ads can create the impression that there may
be something wrong with the property or that
the seller is desperate.
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Security
Security is a major consideration when showing
your home. By using a REALTOR®, you can
rest assured that all showings will be
pre-screened and supervised.
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Negotiating
When negotiating a purchase, most buyers
prefer to deal with a middleperson who is
objective, unemotional and professional.
Buyers will often feel more comfortable with a
REALTOR® than with the owner when they want
to raise issues that need resolving before
making an offer.
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Monitoring, Renegotiating, Closing or
Settling
A REALTOR® will guide you through the
minefield of potential problems associated with
the appraisal, inspection and financing
process, including the often complicated
escrow instructions. In addition, your agent can
meet and instruct any specialists or
tradespeople who may be required for repairs
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