Importance of Pricing

This graph illustrates the importance of pricing correctly. The centerline

represents market value. As you move above this market value, you attract

much smaller percentage of prospective buyers, greatly reducing your

chances of a sale. Conversely, as you move below market value, you attract

a much larger percentage of potential buyers.

When setting a price for your property, the listing level

must strike a balance between the seller’s need to

achieve the best-possible return and the buyer’s need

to get good value. With many years of experience, a

professional Real Estate Agent can help you set a price

that will accomplish both objectives.

Establishing market value

The market value of your property is determined in

exactly the same way as any other commodity – what

a buyer is willing to pay for it in today’s market.

Despite the price you paid originally, or the value of

any improvements you may have made, the value is

determined by market forces.

Look at the competition

Buyers look at about a dozen properties on average

before making an offer on a property. As a result, they

have a good overview of the market and will compare

your property against the competition. If it’s not in line

with similar properties that are available, buyers won’t

consider it good value for money.

TO CONTACT OUR OFFICE

PLEASE CALL OR EMAIL US:

ALTERNATIVELY YOU CAN FILL

IN THE FOLLOWING CONTACT FORM:

Tel: 1-587-580-5073

Email: realty@agrisk.ca

Fax: 587-365-3334

104, 304 3rd Ave

Strathmore, Alberta 

T1P 1Z1

© 2018 AGRA RISK REALTY 

Data supplied by CREB®’s MLS ® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.

The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.

The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.

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